Challenge
The client generated thousands of leads monthly through online ads, but lacked a system to prioritize leads or run automated campaigns. Their sales team was overwhelmed and couldn’t follow up effectively, leading to lead drop-off.
Solution
Blesssphere implemented Marketing Cloud and Pardot for lead scoring, nurturing, and email automation.
Key implementations:
- Configured lead scoring model based on engagement and demographics
- Set up dynamic email campaigns for different audience segments
- Integrated website form tracking and landing pages
- Built reporting dashboards to monitor campaign ROI
- Integrated Pardot with Sales Cloud for seamless lead hand-off
Results
- 25% increase in high-quality lead conversion
- 80% reduction in manual follow-up tasks
- Average email open rate improved to 34.2%
- Faster lead routing with scoring + automation logic
- Real-time insights for marketing team to optimize ads
“We never had this level of visibility and control. Automation helped us convert faster, without burning out our team.”
— VP of Marketing, EdTech Startup
